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BRITISH COUNCIL
'Know your English' Banner

Even though English is widely spoken in Singapore, many in the city-state still struggle with it. The British Council wanted to help these people. That's how the Know your English banner came into being.

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Total words searched: Just shy of 70,000

Avg. interaction rate: 19.5% more than the avg. rich-media banner.

Avg. time spent: 2 min. 14 secs.
11 times more than the avg. 

Cost to Client: $5000

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