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Pringles
'You don't just eat 'em'
When Pringles rebranded, Grey New York conceptualised the campaign,
'You don't just eat 'em'. It consisted of TVCs shot for different regions of the world.
I was the writer for the APAC region and worked on these films under the supervision of the NY office.
The films were directed by Larry Charles of 'Borat' and 'The Dictator' fame.
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