The Economist
Interpret the World
Any writer in his right mind would give an arm and a leg to write for The Economist.
So, when a brief for the launch of the magazine found its way to my boss's desk, I did what any self-respecting writer would do - I begged.
​
The idea for the campaign, 'Interpret the world' traces its roots to the fact that it is not a business magazine, as it is widely perceived to be, but a publication that covers a range of topics such as art, music, culture, global happenings etc.
​
To illustrate this fact creatively, we depicted the modern interpretation of several global and topical phenomenon prevalent at the time.
​
FYI - This was produced a decade ago, which is why some of the topics covered in the ads may feel a little anachronous today.
​
​
Not a part of the launch ads, this ad was the result of a media buy the client had in an investor journal.
The brief: Let investors know that The Economist can help them make smarter, more informed decisions.
